Media Loft. Independent European Media
Facts and Figures
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Located in Amsterdam
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Founded in 2020
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Available in Russian and English (Ukrainian version is in progress)
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Target audience: Russian speakers in Europe: immigrants, expats, refugees, political emigrants from Russia, Ukraine, Belarus, Kazakhstan, etc.
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Audience reach: more than 3 million/month (see stats below).
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International team: 25+ journalists and freelancers originally from Russia, Ukraine, Belarus etc.
Context
- Russian is spoken by 200 million people around the world. Russia, Ukraine, Belarus, Georgia, Estonia, Lithuania, Latvia, Kazakhstan, Tajikistan, Uzbekistan, often less obviously Israel or Bulgaria.
- At least 5 million refugees from Ukraine and moreless 1 million emigrants from Russia have entered Europe in 2022. They have become a visible part of the local community.
- These emigrants need help with integration as well as objective information in their own language.
- On the other hand, the European community needs help in adapting the millions of newcomers quickly and efficiently.
We at Media Loft define our mission as to aid the:
Respectful integration of Russian-speaking immigrants into European communities by focusing on democratic European values
How exactly?
- Inform objectively, no propaganda
- Recognizing democratic European values
- Unite Russian-speaking Europeans by creating a friendly community
- Protect freedom of speech, orientation, and movement
- Support those who had to immigrate to Europe involuntarily
Media Loft content
News: daily information and digests of foreign press. No propaganda, no fake news
Emigration: how to move to a European country safely
Integration: the immigrant crisis, how to look for work, adapting to the new culture, practical country guides.
European values/ rights protection: LGBT+ , feminism, national minorities, human rights, refugees, child protection
Education: we publish extracts from books about European countries
Community: successful stories, events (concerts, lectures) in Europe, networking
Video: documentaries in russian subtitled in English on all of the topics covered above.
- LGBT+refugees (European values + emigration ) - 76,000+ views
- European parenting (culture diffrences) - 87 000+ views
- War children (Ukrainian mothers in Amsterdam) - 20,000+ views
- Interview with Victor Schenderovich - 66 000 + views
- Interview with Tamara Eidelman (community+education) - 150,000+ views
- Interview with Dutch writer Gijs Kessler (expert opinion) - 8,000+ views